What is COVID-19 doing to your employer brand?
New ways of working need to be accommodated
In a recent survey of LinkedIn users conducted by Peak Corporate Solutions, 43% of respondents noted that flexible/remote working had not clearly resulted in productivity improvements (they said no or were unsure).
With many companies rethinking how work is done in their organisations, they are starting to turn their minds to their brands and what messages, behaviours and imagery they need to communicate not only to the market but also to their own employees.
We've addressed this in a couple of blogs (see here) and suggest all organisations need to review their employee value propositions and whether they are relevant in the current market.
Photo by Christine Sandu on Unsplash
Need to let some great people go and want to support them?
Cost effective and valued career transition and planning support
As a business owners, you might need to start making some hard decisions in the coming months and let some of your valued people go.
We have put together a simple, cost-effective and practice solution for businesses who may not have the financial resources to provide a full outplacement service, but who still want to provide some support for their departing employees.
What are we working on at the moment
Post-JobKeeper business planning
We're working with a number of businesses participating in the JobKeeper wage subsidy scheme who need advice on how to navigate the next few months, keep their teams engaged, and structure their businesses to see this crisis through to the other side.
Defining the brand for a large federal government department
We are just commencing a project to help a large federal government department redefine and leverage their employer brand after an amalgamation with other departments.
One of the top 10 employer branding consultancies in APAC
Peak Corporate Solutions recognised by HRTech Outlook Magazine as one of the top 10 Employer Branding Consulting/Services Companies in APAC in 2020.
