Employer Branding

Employer branding is more than the attractive and funky creative concepts that underpin your recruitment campaign.

For an employer's brand to really resonate with both candidates and employees, the market perception, leadership aspiration and employee experience must align with the promises you are making, and the way those promises are experienced by employees.

The brand must also aim to attract, recruit and retain the type of people your organisation  needs to achieve your strategic and growth goals.

Our approach helps us understand the purpose of your brand and the underlying capability you are looking to develop and then develop the strategy to ensure your creative imagery, messaging and leader behaviour allows you to recruit and retain the people you want to.